Colgate aims to reinstate the optimistic spirit behind Filipino smiles with their #SmileStrong Campaign.
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| Colgate's #SmileStrong Campaign |
I know you'll agree when I say that it's hard to find a silver lining during these unconventional times. That smiling and staying positive given our current situation can be tagged as "The Filipino Resilience," which, to some, can be seen as a glorified coping mechanism, seemingly resigned to just powering through adversities with a mindset to live just to survive each day.



